Founding Principles

• The impact of the adverse events we are experiencing is not going away by itself.
• The economic and human influence of tourism may provide the only realistic path to world peace.
• The first Visitor travel decision is Where. The world’s largest industry revolves around the smallest destination.
• The profitability of travel suppliers is threatened by abusive distribution costs. Distribution costs increase when the industry is in trouble.
• The only universal commonality all destinations and suppliers share is the Visitor. The Visitor is the key to uniting the industry.
• Governments and wealthy donors can no longer carry the financial burden of escalating demands. The marketplace provides the only hope.